target audience

Kerrang is a similar genre of music to the magazine I'm designing. Kerrang! was first published on 6Th of June 1981, edited by Geoff Barton, initially as a one-off supplement in the 'Sounds' newspaper. ACDC were the first band to appear on the front cover. more men buy kerrang! that women. 290000 men buy it a month and 127000 women. And most of its readers are young at 378000 between the ages of 15-44 and only 39000 aged 45+. 57% of Kerrang! readers are in the socio economic classification ABC1 and 42% are in the socio economic classification C2DE. The readers of this magazine are likely to be Individually minded, independent of thought and musically experienced, an audience defined by attitude, passion and loyalty. a large number of the readers are likely to play music or have some music experience.

ABC1: 57%
C2DE: 42%
men: 69%
women: 31%
15-44: 90%
45+: 10%

Because my magazine is of a similar genre of music to Kerrang! I will be aiming it at similar target audience; younger male audience in the socio economic classification ABC1.